LIFESTYLE confronts the impact of advertising on social behavior.
The ultimate goal of brand domination defines a tool of cultural colonization with implications and objectives beyond simple economics. Global ad campaigns no longer advertise the mere object exchanged for currency: it is the image as mirror, the marketing of the imaginary inclusion in the “elite” who can appreciate the subtleties of a constellation made of objects that imply a life style. No longer just incidental to the medium, the message is the Message. LIFESTYLE satirizes, exposes and questions the Message of advertising, juxtaposing it to the broader picture of societal values.
HOW TO LOCATE
Look for LIFESTYLE at the FREE ART TABLES or
download images to print (jpegs):
BE
A NUMBER
ALL MEN ARE DOGS
GIMME TAX SHELTER
STRIVING TO MAKE YOU FEEL INADEQUATE
THE LAP OF LUXURY
ABOUT THE ARTIST
Sante Scardillo is an artist in residence at the Santa Fe Art Institute,
where he is working on two art books, LIFESTYLE
and WHY DO THEY HATE US. Since the mid nineties, his work confronting
the impact of advertising on social behavior has been shown widely in
Museums and art galleries in the US and in Europe. He lives and works
in New York
RESUME PDF (requires acrobat)
